Data Controller Contact Information:
Amarillo Acton Academy
2615 S Hughes
Amarillo TX 79109
This document governs the privacy notice of our website www.amarilloacton.com. Our privacy notice tells you what personal data and nonpersonal data we may collect from you, how we collect them, how we protect them, how we share them, how you can access and change them, and how you can limit our sharing of them. Our privacy notice also explains certain legal rights that you have with respect to your personal data. Any capitalized terms not defined herein will have the same meaning as where they are defined elsewhere on our website.
Definitions ‘NONPERSONAL DATA’ (NPD) is information that is in no way personally identifiable. ‘PERSONAL DATA’ (PD) means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified directly or indirectly by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person. PD is in many ways the same as Personally Identifiable Information (PII). However, PD is broader in scope and covers more data. (GDPR) means General Data Protection Regulation.
Topics Covered in Our Privacy Notice
Contact us using the information at the top of this privacy notice to exercise any of your legal rights contained within this privacy notice.
You Have the Right Not to Have Your Personal Information Sold
You have the right to request that we do not sell any of your personal information. Personal information for this section means a natural person’s first name or first initial and last name in combination with any one or more of the following data elements when the name and data elements are not encrypted: social security number, driver’s license number, driver authorization card number, or identification card number. Account number, credit card number, or debit card number, in combination with any required security code, access code, or password that would permit access to the person’s financial account. A medical identification number or a health insurance identification number. A username, unique identifier, or electronic mail address in combination with a password, access code, or security question and answer that would permit access to an online account.
If you wish to make this request, please email us at: firstname.lastname@example.org telling us that you do not want to have any of your personal information sold. Please include enough personal information so that we can reasonably verify your identification. We will respond to your request within 60 days after receiving it.
Your Rights Under the GDPR
When using our services and submitting PD to us, you may have certain rights under the GDPR if you reside or are in any of the countries of the European Union. Depending on the legal basis for processing your PD you may have some or all of the following rights:
Generally, you control the amount and type of information that you provide to us when using
Our Legal Basis for Collecting and Processing PD
Our legal basis for collecting and processing your PD when you sign up for our newsletter,
download free information, access free audios, videos, and webinars through our website,
including information you enter using any of our opt-in forms is based on consent.
We automatically receive information from your web browser or mobile device. This
information may include the name of the website from which you entered our website, if any,
as well as the name of the website you’ll visit when you leave our website. This information
may also include the IP address of your computer/the proxy server you use to access the
Internet, your Internet service provider’s name, your web browser type, the type of mobile
device, your computer operating system, and data about your browsing activity when using our
website. We use all this information to analyze trends among our users to help improve our
When Entering and Using Our Website
When you enter and use our website and agree to accept cookies, some of these cookies may
contain your PD.
your computer or mobile device when you access certain websites. Cookies may contain text
that can be read by the web server that delivered the cookie to you. The text contained in the
cookie generally consists of a sequence of letters and numbers that uniquely identifies your
computer or mobile device; it may contain other information as well.
partner permission to place, store, and access some or all the cookies described below on your
you may not be able to access features on our website correctly or at all.
We may also use a technology called web beacons to collect general information about your
use of our website and your use of special promotions or newsletters. The information we
collect by web beacons allows us to statistically monitor the number of people who open our
emails. Web beacons also help us to understand the behavior of our customers and users.
At User Registration
When you register as a user, we collect your name, mailing address, and email address.
Collecting Information About Your Physical Location
When you use our services, we may collect and process information about your actual physical
location. We use several technologies such as GPS and IP tracking to determine your location.
These technologies may also give us information about nearby cell towers, Wi-Fi access points,
and other devices.
Google Ad and Content Network
on their visits to our site and/or other sites on the Internet. Users may opt out of the use of
Google’s cookies for interest-based advertising by visiting http://www.aboutads.info/choices/
For European users visit http://www.youronlinechoices.eu
Our website uses Google Analytics to collect information about the use of our website. Google
Analytics collects information from users such as age, gender, interests, demographics, how
often they visit our website, what pages they visit, and what other websites they have used
before coming to our website. We use the information we get from Google Analytics to analyze
traffic, improve our marketing, advertising, and website. Google Analytics collects only the IP
address assigned to you on the date you visit our website, not your name or other identifying
information. We do not combine the information collected using Google Analytics with PD.
Although Google Analytics plants a permanent cookie on your web browser to identify you as a
unique user the next time you visit our website, the cookie cannot be used by anyone but
Google. Google also uses specific identifiers to help collect information about the use of our
Our website uses analytics and crash reporting services from several companies to collect
information about the use of our website. Analytics collects information such as how often
users visit our website, what pages they visit, when they do so, what other websites they used
before coming to our website, and their IP addresses. We use the information we get from
analytics to improve our services.
Our website uses a remarketing advertising service. Our remarketing service is provided by
Google and other companies that show our ads on websites across the Internet. With
remarketing you may see ads for our products you have previously looked at. As an example,
suppose you visit a website that sells computers, but you do not buy a computer on your first
visit. The website’s owner might like to encourage you to revisit his/her website and buy a
computer by showing you his/her ads again on other websites that you visit. We use
remarketing for similar purposes. For this to happen Google will read a cookie that is already in
your browser or place a cookie in your browser when you visit our website or other websites
https://support.google.com/ads/answer/2662922?hl=en or you can opt out using the Network
Advertising Initiative opt out page at: http://optout.networkadvertising.org/#!/
Third parties, including Facebook, may use first party cookies, third-party cookies, web beacons, and other storage technologies to collect or receive information from our services and elsewhere on the Internet, and use that information to provide measurement services and target ads. With Facebook remarketing you may see our ads on Facebook after you have used our services. For this to happen Facebook uses unique cookies that are activated and placed in a visitor’s browser when they land on a webpage. Facebook lookalike audience targeting allows us to show ads on Facebook to people who are similar to those who have already visited or made a purchase from our services. To opt out of Facebook’s collection and use of information for ad targeting visit: https://www.facebook.com/help/568137493302217
What Happens If You Don’t Give Us Your PD
If you do not provide us with enough PD, we may not be able to provide you all our products and services. However, you can access and use some parts of our website without giving us your PD.
We use the information we receive from you to:
Communications and Emails
When we communicate with you about our website, we will use the email address you
provided when you registered as a user or customer. We may also send you emails with
promotional information about our website or offers from us or our affiliates unless you have
opted out of receiving such information. You can change your contact preferences at any time
through your account or by contacting us using the contact information at the top of this
Sharing Information with Affiliates and Other Third Parties
We do not sell or rent your PD to third parties for marketing purposes. However, for data
aggregation purposes we may use your NPD, which might be sold to other parties at our
discretion. Any such data aggregation would not contain any of your PD. We may give your PD
to third-party service providers whom we hire to provide services to us. These third-party
service providers may include but are not limited to payment processors, web analytics
companies, advertising networks, call centers, data management services, help desk providers,
accountants, law firms, auditors, shopping cart and email service providers, and shipping
Sharing Your PD With Other Users
Some of your PD, including your location, first and last name, business type, LinkedIn and
Facebook profiles, current place of work, job position, business name, business address, profile
picture, email address, friend connections, spoken languages, business phone number, mobile
number, business URL, username, and any image or video content that you have uploaded to
our website or mobile app may be displayed to other users to help user interaction within our
services or address your request for our services.
Your privacy settings in your account may let you limit which users can see your PD in your user
profile and what information in your profile is visible to others. You understand that any
content you upload to your public user profile, including PD, or content that you disclose online in a way that other users can see, including discussion boards, messaging, or other
communication mechanisms becomes publicly accessible and can be used by anyone.
We do not filter or monitor what is posted on discussion boards. If you post on these discussion
boards or other communication devices, you should use care when exposing any PD, as such
information is not protected by our privacy notice nor are we liable if you disclose your PD
through such postings.
If you sign into our services through a third-party social networking service or website, your
“friends” list from that service or website might be automatically imported to our services. We
do not have any control over the privacy notices and business practices of other third-party
services or websites.
Sharing Your PD for Lookalike or Similar Audience Marketing
We may share your PD with third parties for similar audience marketing purposes. Similar
audience marketing is also called lookalike audience marketing. The third parties we share your
PD with for this type of marketing include Facebook and/or Google. Using your PD for similar
audience marketing or lookalike audience marketing helps us find new audiences (users and
customers) based on similar interests to yours. This helps us improve our marketing services.
Your PD is only shared with Facebook and Google for this type of marketing. By using our
website and agreeing to our privacy notice you are giving consent for your PD to be used for the
marketing purposes described within this section.
Sharing Your Information When You Login Using Social Media Websites
We may share your information with third parties such as Facebook.com, Twitter.com,
YouTube.com, Instagram.com, and Google.com. If you decide to login to our website using
these third parties or other social media websites, you are agreeing to let us use and store your
profile information from those websites to make better use of any social media features on our
website. This sharing of information helps us provide you a better experience when using our
website and services. It also provides us with useful information such as visitor traffic. If you use
any of the social sharing icons on our website to share our information, you may also be sharing
your personal information through social media websites.
Sharing Information With Business Partners
We may share your PD with our business partners. The business partners include general
business partners, affiliates, and joint venture partners. We share this information with them so
that they can send you information about our products and services as well as their products
and services. When you choose to take part in our services and/or offerings, you are
authorizing us to provide your email address and other PD to our business partners. Please
understand that when we share your PD with our business partners, your PD becomes subject
to our business partners’ as well as our privacy notice.
Text Messaging and Push Notifications
If you provide a mobile telephone number to us, you are giving your consent and authorize
us or a third party to send you text messages and push notifications. You are not required to give us your consent for these text messages and push notifications. However, withholding
your consent may interfere or prevent us from providing some or all of our services to you.
You can stop receiving text messages and push notifications at any time by contacting us.
Legally Required Releases of Information
We may be legally required to disclose your PD if such disclosure is (a) required by subpoena,
law, or other legal process; (b) necessary to assist law enforcement officials or governmental
enforcement agencies; (c) necessary to investigate violations of or otherwise enforce our terms
and conditions; (d) necessary to protect us from legal action or claims from third parties,
including you and/or other users; or (e) necessary to protect the legal rights, personal/real
property, or personal safety of our company, users, employees, and affiliates.
Disclosures to Successors
If our business is sold or merges in whole or in part with another business that would become
responsible for providing the website to you, we retain the right to transfer your PD to the new
business. The new business would retain the right to use your PD according to the terms of this
privacy notice as well as to any changes to this privacy notice as instituted by the new business.
We also retain the right to transfer your PD if our company files for bankruptcy and some or all
of our assets are sold to another individual or business.
Community Discussion Boards, Blogs, or Other Mechanisms
Our website may offer the ability for users to communicate through online community
discussion boards, blogs, or other mechanisms. We do not filter or monitor what is posted on
such discussion mechanisms. If you choose to post on these discussion mechanisms, you should
use care when exposing any PD, as such information is not protected by our privacy notice nor
are we liable if you disclose your PD through such postings. Also, PD which you post on our
website for publication may be available worldwide by means of the Internet. We cannot
prevent the use or misuse of such information by others.
We retain information that we collect from you (including your PD) only for as long as we need
it for legal, business, or tax purposes. Your information may be retained in electronic, paper, or
a combination of both forms. When your information is no longer needed, we will destroy,
delete, or erase it.
You can update your PD using services found on our website. If no such services exist, you can
contact us using the contact information found at the top of this privacy notice and we will help
you. However, we may keep your PD as needed to enforce our agreements and to comply with
any legal obligations.
You have the right to revoke your consent for us to use your PD at any time. Such optout will
not affect disclosures otherwise permitted by law including but not limited to: (i) disclosures to
affiliates and business partners, (ii) disclosures to third-party service providers that provide
certain services for our business, such as payment processors, web analytics companies,
advertising networks, call centers, data management services, help desk providers,
accountants, law firms, auditors, shopping cart and email service providers, and shipping
companies, (iii) disclosures to third parties as necessary to fulfill your requests, (iv) disclosures
to governmental agencies or law enforcement departments, or as otherwise required to be
made under applicable law, (v) previously completed disclosures to third parties, or (vi)
disclosures to third parties in connection with subsequent contests or promotions you may
choose to enter, or third-party offers you may choose to accept.
If any postings you make on our website contain information about third parties, you agree to make sure that you have permission to include that information. While we are not legally liable for the actions of our users, we will remove any postings about which we are notified, if such postings violate the privacy rights of others.
Some web browsers have settings that enable you to request that our website not track your movement within our website. Our website does not obey such settings when transmitted to and detected by our website. You can turn off tracking features and other security settings in your browser by referring to your browser’s user manual.
Our website may contain links to other websites. These websites are not under our control and are not subject to our privacy notice. These websites will likely have their own privacy notices. We have no responsibility for these websites and we provide links to these websites solely for your convenience. You acknowledge that your use of and access to these websites are solely at your risk. It is your responsibility to check the privacy notices of these websites to see how they treat your PD.
Even though our website is not designed for use by anyone under the age of 16, we realize that a child under the age of 16 may attempt to access our website. We do not knowingly collect PD from children under the age of 16. If you are a parent or guardian and believe that your child is using our website, please contact us. Before we remove any information we may ask for proof of identification to prevent malicious removal of account information. If we discover that a child is accessing our website, we will delete his/her information within a reasonable period of time. You acknowledge that we do not verify the age of our users nor have any liability to do so.
You can always opt out of receiving email correspondence from us or our affiliates. We will not sell, rent, or trade your email address to any unaffiliated third party without your permission except in the sale or transfer of our business, or if our company files for bankruptcy.
We have built our website using industry standard security measures and authentication tools to protect the security of your PD. We and the third parties who provide services to us also maintain technical and physical safeguards to protect your PD. Unfortunately we cannot guarantee prevention of loss or misuse of your PD or secure data transmission over the Internet because of its nature. We strongly urge you to protect any password you may have for our website and not share it with anyone.
You may have to provide a credit card to buy products and services from our website. We use third-party billing services and have no control over them. We use commercially reasonable efforts to ensure that your credit card number is kept strictly confidential by using only third-party billing services that use industry-standard encryption technology to protect your credit card number from unauthorized use. However, you understand and agree that we are in no way responsible for any misuse of your credit card number.
We reserve the right to change this privacy notice at any time. If our company decides to change this privacy notice, we will post those changes on our website so that our users and customers are always aware of what information we collect, use, and disclose. If at any time we decide to disclose or use your PD in a method different from that specified at the time it was collected, we will provide advance notice by email sent to the email address on file in your account. Otherwise we will use and disclose our users’ and customers’ PD in agreement with the privacy notice in effect when the information was collected. In all cases your continued use of our website, services, and products after any change to this privacy notice will constitute your acceptance of such change. If you have questions about our privacy notice, please contact us through the information at the top of this privacy notice.